Dune competition (The Folio Society)
Dune was Folio's all-time bestseller. This social campaign, rolled out across Twitter, Facebook and Instagram, helped boost the buzz surrounding its release. We invited fans to post photos of their Dune editions and compete for a poster signed by the illustrator, Sam Weber. Literary critic Michael Dirda, who wrote the introduction for the Folio edition, gave our competition a shout-out in the Washington Post. I also gained additional reach through supporting tweets from the illustrator and sci-fi sites including Tor.com and Famous Monsters.
#FolioShelfies competition
I wanted to encourage Folio's social media followers to share their love of Folio books in a fun and lively way that would lead to maximum shares and cross-fertilization across platforms. This competition invited followers to post imaginative photos of their bookshelves. There were several hundred entrants, with strong engagement on Twitter, Facebook and Instagram, and varied opinions on the winning photos! The campaign resulted in an uplift in followers on all three channels.
#InscribedBy campaign (The Folio Society)
Supporting a major ad campaign across the London Underground and tying in with a series of blog posts on the Folio website, this competition celebrated the tradition of book inscriptions. I was able to secure personalised inscriptions for the winners from the leading fantasy writer Susan Cooper, and Jonathan Burton, an award-winning illustrator who worked on several Folio books. I also teamed up with Books on the Underground to send selected 'inscribed' Folio books onto the underground to be read and shared by London travellers.
